Electronic books most often browsed by PC, downloaded by feature phone

By Ken Y-N ( April 24, 2012 at 01:27) ? Filed under Internet, Polls

japan.internet.com reported on the results of the third regular survey by goo Research into electronic books and uncovered some surprising usage patterns.

Demographics

Between the 2nd and 5h of April 2012 1,090 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.6% of the sample were male, 16.3% in their teens, 18.2% in their twenties, 21.6% in their thirties, 16.2% in their forties, and 27.7% aged fifty or older.

I?ve read bits and pieces of electronic books online from a PC, and downloaded to a PC and a PDA. I?d like to get a Kindle, although having said that I?ve still got a few paper books lying around that I haven?t got round to reading yet!

Research results

Q1: Have you ever read an electronic book or magazine? (Sample size=1,090)

Yes (to SQ)	34.0%
No, but want to	24.7%
No, and don?t want to	41.3%

Q1SQ: How have you read electronic books or magazines? (Sample size=371, multiple answer)

PC accessed web site	43.9%
Feature phone accessed web site	30.7%
Smartphone accessed web site	24.8%
Feature phone download	15.1%
Smartphone download	13.7%
PC download	13.5%
Tablet download	6.2%
Tablet accessed web site	4.9%
Specialised reader (Sony Reader, Amazon Kindle. etc)	2.2%
Other	1.3%

The report points out that since the last time the survey was conducted and the same question asked, smartphone accessed web sites have jumped up over 10 percentage points, but smartphone download have barely risen, just 1.5 percentage points up.

Read more on: ebook,goo research

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